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Agile Isn’t Enough For Sustainable Business Growth: How Brands Can Use...
//The internet, already a place where trends, products and platforms come and go with incredible speed and velocity, is changing faster than ever before. Propelled by the rapid rise of artificial...
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State Of Database Strategies In 2024: Practitioners Restructuring Data...
Data serves as the foundational pillar for all sales and marketing endeavors, and the absence of first- and third-party insights would leave practitioners formulating campaigns and devising strategies...
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CallRail Labs Unveils AI-Powered Self-Reported Attribution
CallRail, an AI-powered lead intelligence platform, released AI-driven, self-reporting attribution capabilities as a part of its innovation program, CallRail Labs. The new solution seeks to enable...
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3 Ways To Rev Up 2024 Marketing With AI While Avoiding Data Privacy Pitfalls
//Marketers are incredibly excited about generative AI, as the technology makes delivering immediate, personalized customer experiences at scale possible. Marketing’s holy grail — hyper-personal,...
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Photoroom Secures $43M In Series B Funding; Releases Suite Of AI Tools
Photoroom, an AI photo editor, closed a $43 million Series B funding round led by new and previous investors, bringing the company’s total funding to $64 million. With the capital, the company plans to...
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#B2BMX24 Day 1 & 2 Recap: Crafting Immersive Content That Matches The Modern...
I hate to say it, but if you’re not in sunny Scottsdale right now… you’re missing out big time! The weather couldn’t be more beautiful, and the content couldn’t be any better. The first two days of the...
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Folloze Launches Website Engager To Help Personalize Web Pages
Folloze, a no-code B2B buyer experience platform, released the Folloze Website Engager, a new toolkit designed to turn website visits into personalized experiences to help generate first-party...
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Digitalzone Expands C-Suite With 2 New Hires
Digitalzone, a B2B marketing and demand gen solutions provider, appointed Sonjoy Ganguly as Chief Product Officer (CPO) and Thomas Koletas as Chief Revenue Officer (CRO). In their new roles, the pair...
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Totango & Catalyst Unify Product Offerings Through Merger
Totango, an enterprise customer success software, and Catalyst, a customer growth platform, entered a merger agreement to help improve customer experiences by combining their platforms. The combined...
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Programmatic Advertising Tricks For B2B Marketers
//As more B2B buyers favor online channels, targeted advertising is gaining traction as an important part of an end-to-end marketing strategy. In 2024, U.S. B2B marketers will spend a third of their...
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